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Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

OK, fine. I’ve become a (possibly annoying) evangelist for the notion that “Every H-Rep Needs an E-Rep.” That is, every human rep needs an electronic alter-ego to supplement his or her never-ending, always-more-demanding responsibilities. More food for thought below. Am I right Read More

Love does not dominate; it cultivates. -- Johann Wolfgang Von Goethe

But can you really make customers LOVE you?

Let's see.. Read More

Do you have a Twitter account for your business? If you said yes, good for you! Twitter is an outstanding tool to connect with customers, drive traffic to your site, meet colleagues and industry experts, and much more. In fact, when used properly, you can get more mileage out of Twitter than many paid marketing methods. It’s that “when used properly” part that too often trips people up Read More

Avatar means incarnation, appearance, or manifestation. What is your online Avatar? What constitutes an acceptable online image? Find out in this article Read More

Take a look and think about how Google (and therefore your customers) find and access your website. Then think about whether you are delivering business value with your current setup. Try to be honest. And then, when you think you have all the boxes ticked, throw “social” into the mix and see how you stack up. Scared? You should be Read More

I read yesterday that the U.S. Postal Service wants to increase its rates. Not only are they seeking to increase the cost of stamps by 2 cents, but they also want a 5.6% increase in standard mail rates. What justification do they use for these proposed price increases? They need money.. Read More

Nutrition is often top of the list for a healthy mind and body. Don’t forget that if you run a business, it is also organic, growing, and in need of nutrition.. Read More

I've seen this video scores of times but it never fails to send shivers up my spine.

The lessons are abundant: adversity, striving, being down, cooperation and success. These are principles which we in business can all strive for Read More

Small business growth made simple. If yesterday you said tomorrow make today count with Micro Business Therapy™ No promises. Just result Read More