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Rather than putting most of your eggs in the SEO basket, diversify your traffic and online marketing mix by identifying those places where your target audience is at in a high concentration and creatively get your message in front of them. Read More

Did you find your avatar yet?

For the past few months, I've been hearing alot of talk about Avatar this and Avatar that – and I had no idea what everybody was referring to.

(I'll be the first to admit that I'm seriously late to the party on alot of things and I'm always finding that I'm runni Read More

Got a freelance writing client who balks at your quoted rate? Here are a dozen simple ways to overcome that pushback and get the rate you want. Read More

If you're considering a food franchise, stop first and read this post. Here are 5 questions to ask yourself before you buy that food franchise. Read More

Online product launches are designed to build up a following of engaged prospects before introducing the product or service. This strategy utilizes all of the above ways to access the expert plus some. Read More

It’s quite a frustrating situation to be in when some other websites use your content as their own and even get higher rank than your website. These are known as scraper sites. Read More

Two important lessons, one for marketing writers and one for independent authors, from The Ottawa Public Library (I am not kidding!)and Amazon.co. “If you like this book…” Read More

Learn from Mark Suster, Michael Jordan, and 8 other famous figures about accepting failure and embracing it as an integral part of entrepreneurial success. Read More

With so many new books released each year, promoting yours can feel impossible. If you're looking to promote your book, here are three new must-do's: Read More

Organization is everything – your warehouse and vehicle – so you know where everything is located. We loaded our vehicles like we did our machines. Read More