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Consultant Ben McConnell explains the company cultures that can create both good and bad word of mouth marketing for your business. Read More

Malcolm Gladwell, author of The Tipping Point, talks about what groundbreaking research into the perfect spaghetti sauce has taught us about customer satisfaction or, as he puts it, making people happy. The talk, at the annual Technology, Entertainment, Design conference in Monterey, California, in 2004, is important to small business and entrepre Read More

Learn the difference between credit and charge cards. Helpful read. Read More

My startup, HubSpot, has done a fair amount of recruiting/hiring over the past year (the team has grown by over 100%, despite the down-turn in the economy). Along the way, I've found some “patterns” to the recruiting that we do and the kind of people that end up joining us. Read More

In our human need to desire fulfilling all our senses, video blogging (or vlogging) seems the next natural step in the evolution of blogging. A vlog might sound like a fun idea to start up. When done well, it can be a useful tool, too. But there are a few important factors to consider before the cameras start rolling. Read More

Some of you may even feel that your commitment to being honest is what makes self-employment hard, especially when it comes to marketing and sales. It's certainly not difficult to find examples of dishonesty in business. But I wonder why we, who are clear that honesty is not optional, would choose to base our idea of business on behavior we reject Read More

Learn the basics of search engine optimization with this guide. Save money by improving rankings yourself, or be better prepared when hiring an outside consultant. Read More

It is likely that you, or someone working for you will need to interact with a web developer or web development firm. This interaction can sometimes be difficult because you may not know the right questions to ask, or how to request that specific work be completed. This article seeks to discuss how a small business owner can effectively interact Read More

Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet ( Read More

Unfortunately, many companies fall victim to mistakes that are a result of allowing the market to wholly dictate their business moves. Because often times, what seem like good ideas at the time, simply are not. The following are some of the most common mistakes that businesses make from this paradigm, that actually end up costing them in the long Read More