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Melinda Emerson offers 5 reasons and 5 ways to contact your customer base. Learn how easy it is to reach out to existing customers to drive more sales. Read More

Mobile payment technology provides a variety of benefits for all kinds of businesses, especially delivery services. To-go restaurants, package couriers and others can easily integrate mobile payment processing into their daily operations to receive these benefits. When using SwitchPay, all Read More

Presenting your startup vision as a founder to a potential investor, or presenting an idea as an employee to an executive, requires that you effectively communicate, or “translate”, the value proposition into terms that the receiver can fully understand and appreciate. If you fail, it’s your loss, Read More

Creating web content isn't like writing a newspaper article, or a novel. It's far easier. And this is great news because the key to engaging with your audience is to write in a relatively simplistic and direct style. Read More

New design provides comprehensive product and marketing information as well as added insight into the benefits of the 15-in-1 multi-channel marketing solution. Read More

Maybe it has someting to do with being all business, all the time, but LinkedIn just seems to get something that the other social networks don't. Everything it does just plain makes sense. Case in point: Just yesterday, LinkedIn announced a serious improvement to—or, more accurately, replacement fo Read More

The very first thing you have to do is determine if your search engine penalty is a result of a manual act or simply because of an algorithm update. For instance, the Penguin update was a change to Google’s algorithm so if your site’s organic visitor traffic dropped off on or just after April 24th, Read More

It’s a debate that never seems to stop. No, I am not talking about climate change and arctic ice sheets. I am talking about blog post titles. The arguments go something like this... Read More

Link building is a huge component of an SEO strategy since inbound links to a site are what help to establish trust and relevance with the search engines. Link building has undergone many facelifts through the years. At one time almost any link had value and paying for links wasn’t uncommon. The se Read More

The rise of the ‘A-word’ in modern buying is causing alarm among sellers. The word is of course Auctions, or to be more precise Reverse Auctions. In this insight we will examine the rise in reverse auctions and assess the implications for your business. Read More