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You crave innovation, but your employees may dread it. Here's how to help them overcome their fears of the unknown. Read More

If you operate a call center, you already know that it can cost $3,000 or more to train each of your phone representatives. Turnover can be exceptionally high if you are hiring members of Generation Y – young adults between the ages of about 18 and 28. Read More

In most companies I work with, we find we can splinter an existing audience segment into 10 new segments based on the type of media they prefer to consume. Read More

Social media can be an effective relationship selling tool. Here are 5 ideas to use social media to drive prospects to your sales funnel. Read More

There’s no magic bullet to become the next viral Internet video, but you’re guaranteed not to get there if you don’t lay the proper groundwork. Follow these 7 tips to maximize the reach of your video marketing. Read More

As a nonprofit, Dreams4Kids is continually skimming the edge of “just enough.” This means they’re sometimes shorthanded, without someone available to get the email out as often as they planned.

Instead of scrapping their email campaign altogether, they adjusted their dream. See how they're doing Read More

One of the most valuable ways you can communicate with your customers is through regular email contact. Once you’ve mastered how to build your email subscriber list, you will then want to determine the best information and strategies for communicating with your audience. Read More

The key to your small business success is keeping up with the financial aspect of the work. In this article, we give you four helpful tips you can use to organize your finances, and how taking thees steps can help you grow your business. Read More

I’ve been asked a lot of questions recently about various subjects related to digital publishing and figured I’d post my answers to the blog where everyone can see them. Read More

Stephen Shoff shares is "CODE" technique for remembering four best practices to help get the most from your next qr codes marketing program. Have a read. Read More