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Did your social media strategy miss that left turn at Albuquerque? That could be Reason #7 Why Your Social Media Sucks. Read More

A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power. But once you start selling products, all Read More

Don’t settle for a lousy CPM deal through popular CPM networks. Negotiate your own ad placement and pocket more money. Here’s how to find and negotiate direct ad sales for your blog. Read More

In theory, it’s a great idea – Simply point your camera on your phone to a QR Code, snap a picture, and you are magically whipped over to a landing page providing additional details and a possible gift for your patronage.

In practice, not so much so. Read More

According to the Google Webmaster Guidelines, doorway pages “…are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase…doorway pages are written to rank for a particular phrase and then funnel users to a single destination.” A doorway page might e Read More

The Public Relations industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company. Read More

By Caron Beesley. If you are starting an online business, conducting email marketing, or interacting with your customers via your website, then you need to be aware of and adhere to online privacy policies. The thing about online privacy policies is that they differ from business to business and mu Read More

While many of us dream of being our own boss, the simple fact is we can't all be entrepreneurs.

Running your own business, regardless of passion, is a multi-taskers dream - and everyone else's nightmare. Read More

how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well. Read More

By Ana Harvey. The celebration of Women’s History Month gives us a chance to reflect on the important role women business owners play in our economy. At the SBA, we know that business ownership is one path for women to find greater economic independence. That is why all of us at the SBA are committ Read More