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Whether you are selling B2C or B2B, bringing an innovative new product or service to market represents a two-part marketing challenge. You need to educate your consumers at the same time that you are motivating them to buy.
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Happy International Women’s Day From Franchise Direct...this is a day to celebrate the women in our lives, and women all over the world that are in small business and franchising. We think that more women should become business owners! Read More

Is your SEO content working for you? If it's not giving you great results, you need to "breathe and reboot". Here's how you do it. Read More

By following these guidelines, you’ll make the most of your SEO investment. You’ll also improve the visitor experience for those finding your website. Authorized Duct Tape Marketing Consultant. Read More

As part of the on site optimization phase of an SEO campaign, it’s best practice to write well optimized meta tags that include targeted keywords. Perhaps the most important of the meta tag elements is the title tag. Why? For a few reasons. First, unlike other meta elements (like the meta keyword e Read More

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact w Read More

As many observers are realizing and reporting, the dramatic changes
being dictated by Facebook’s Timeline are disenfranchising small businesses.

As Jay Baer writes in “14 Ways New Facebook Betrays Small Business,” the changes being ushered in by Facebook’s Timeline will make it difficult for s Read More

With so many new startups, agencies, and internet businesses emerging recently, it can be difficult for your company to stand out in the crowd. What sets you apart from the next company? Why would a business want to work with you over someone else? Your website can have all the descriptive content Read More

Tax planning and effective compliance is a year long process. Here are some useful tips on how to make tax season more bearable Read More

Social media are seen as trustworthy in emerging markets. But, this does not suggest businesses to rely too much on them. Read More