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The Facebook Timeline is not necessarily new, but it is making headlines all over again. Facebook recently announced that all Facebook pages will be convereted to the new Facebook timeline view by March 30, 2012. So, what is a brand suppose to do in the face of change? Change, of course. What is wi Read More

Ensure that every consumer who ever tries to buy from you (or from the partners consuming your traffic) is offered an experience that is tuned to them. There are three simple rules:

1. If they come from a non English-speaking country, offer their language; offer them their currency; and offer t Read More

The business world is no longer a man’s world. There are an ample amount of opportunities for women who want to start their own business. Two of the main reasons women venture out to start their own enterprise is because they can work from home and they have the freedom to be their own boss. A repo Read More

If you have decided to use promotional products as part of your small business' marketing strategy, there may be several questions running through your mind. But perhaps the most important challenge is finding a way to maximize profit margins while reducing the cost of promotional expenditures. Read More

This is a post on the first hand experience of working with a one of a kind leader and the traits that he exhibited. Read More

How shall we, the (smaller brand) facebook page owners can make use of cover photo for brand awareness? Here are 15 inspirational ideas (with examples) to rock your page! Read More

I recently read an article about customer retention for B2B marketers that I thought was really good. It broke down the sales and service process into a simple 5-step strategy that I think any business can benefit from - especially ones that don't enjoy selling.

I think by implementing the first Read More

Yahoo! Small Business today announced the launch of Yahoo! Small Business Advisor, the newest online destination for personalized entrepreneurial news, advice, and tools. Read More

Meet Teri Scheinzeit. A successful entrepreneur, business owner and designer...turned life coach. Below is a record of our conversation. Read More

Nick Stamoulis explains that online video marketing doesn’t have to be complicated or expensive. A great link building tool, video marketing gives your brand the opportunity to showcase your company, employees and products in a new way. It doesn’t have to be commercial quality to contain quality in Read More