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Craig Elias, the author of Shift, goes over numerous sales and marketing points in this segment from an hour long interview. In this segment, Craig talks about how to write a book. Read More

If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b Read More

Nick Stamoulis ( http://www.brickmarketing.com ) explains why site owners should consider hire a professional writer, social media firm or SEO company to manage their content marketing if they don't have the in-house capability to handle it. Content is such a critical component of social media and Read More

What's wrong with the touchy-feely advice that's so popular these days? People don't succeed with their business simply by staying positive and thinking good thoughts. Here's how to use positive affirmations correctly. Read More

A great skill you will need to develop, is deciding the value of specific SEO keywords. Every time a search is placed on the internet, it is recorded somewhere, and there are plenty of great tools you can use to find out what those keywords are. Read More

Are fewer ads always better? Google recently announced that it will penalize sites with more than three ads above the fold. Frequently, these sites are low-quality sites with super-SEO’d, thin content landing pages designed to have people quickly bounce off the site when they click on one of the ad Read More

Good data hygiene is a responsibility of all direct marketers. Read these tips and keep your email marketing data clean and focused. Read More

Your customers are the lifeblood of your business. If you own a business, they're kind of like your boss. Treat them right and they’ll treat you right. Read More

Is your campaign irritating subscribers more than connecting with them? It could be if you’re making any of these mistakes. It’s time for email marketing couples therapy to save you from turning off your subscribers. Here’s what you need to avoid: Read More