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One of the most common mistakes that rookie marketers make is to not bother with tracking conversions. The reasons for this are varied, but usually it is because of laziness or just not realising the importance of it. Read More

Yahoo and Bing are consistently sending more highly targeted organic search traffic to my startup than Google. How is this possible? Google dominates the search market, with about 66% of US traffic - clearly a far greater percentage of search traffic than all of the other search engines combined. Read More

And if it’s been a while since you took a close look at your website I bet there are some areas that can be cleaned up and improved. Which will not only make you feel better, it will increase the probability that you will attract more clients. And that’s the whole point, right? Read More

Meet David Spark, founder of Spark Media Solutions and established branded journalist in this video interview.

Murray Newlands and David discuss the large demand for video content creation. Read More

But when a steady stream of customers began coming through the door before the family-owned Chagrin Hardware had even opened for the day on Saturday, it was clear that it had turned into much more than that. Read More

We place a lot of importance on our customer service here at RentShare. Find out why we think it's critical, not just for us, but any young startup. Read More

January 13, 2012 - Those opposing the Stop Online Piracy Act (SOPA) gained a considerable victory after SOPA author Representative Lamar Smith (R-TX) announced the removal of the domain-name system (DNS) blocking provisions of the bill. “After consultation with industry groups across the country I Read More

We’re in an age where technology is thriving and in many cases, people have replaced face-to-face time with Facebook, Twitter, LinkedIn, Skype, conference calls, IM and texting. Maybe we should challenge some of the current mediums of communication and remind people that face time has real value. Read More

Justing Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. We like that about him, and asked him to share with us how he does it – and why it matters. How does a business tell a story? Why does a business need story? In Read More

How do you move past the business idea you have in your head to reality? More important, how do you know that this idea will succeed and will not leave you with agony and angst when it’s all over? Read More