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Discover why you should spend time increasing your prices and even the benefit of a 1% increase.
Most business owners recognise that if they price their products or services too low, then they risk leaving money on the table. On the other hand if they set prices too high, then they run the risk th Read More

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. You shouldn’t be making this decision just because you are mad at your boss, you would like to be rich, or someone else thinks it’s a good idea. In these changing times, if you already have a start Read More

Though it may be hard to put a monetary value on it, your business’ reputation and brand image are vital assets. As such, when it comes to maintaining your online presence, paranoia should strike deep.
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Recent #kaizenblog chats have got me thinking about how easy it is to go along with the fast pace of business. This fast pace seems to evoke a sense that we are machines placed in our workplaces to keep things functional. Read More

Facebook. Twitter. LinkedIn. If you’re involved in online marketing at all, you know that the web has become a social place. It’s all about sharing and these sites have made it quite easy to do so. While it can be beneficial for many companies to utilize these sites and have an active presence, the Read More

When it comes to social media, who do you depend on for advice? An article in Computerworld magazine highlighted a common problem. A lot of organisations have no idea who should be responsible for their social media presence leaving them open to potential brand damage. Read More

Back in the day writing an eBook and charging $37 or $47 or more wasn't a big deal. With the rise of Kindle though - and the rise of customers accustomed to paying less than $10 for their Kindle eBooks - you have to think harder about how to price your eBook. Read More

Many small business owners take a haphazard approach to their online marketing. Discover what things you need to include in your marketing plan to succeed. Read More

Price discounting can be an effective marketing tactic when used wisely. If not it can upset you relationship with your loyal customers. The trap some small businesses are falling into can be avoided. Read More

Before you start selling things across state lines, it's good to understand how online sales tax laws will affect your business. Read More