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Unfortunately, too many people are disappointed by the results of their social media efforts because they were misled by others to believe in the myths. So once and for all I want to put to rest some of the misguided information that is out there about social media. Read More

When I was a child, I was in a plane crash with my family. We all survived, but the event left a mark on me. Thirty years later, I still engage in a mental tug of war during most flights, and become a serious white knuckler anytime there’s turbulence.

Thoughts of this childhood event surfaced Read More

Interview with Michael Port, bestselling author, marketing guru, and speaker, on how he built his brand and created his career. Read More

After hours of slaving away at your keyboard, you’ve finally done it – you’ve completed what could possibly be the world’s most perfect blog post. Your arguments are solid, your sources make complete sense. You were clever, but concise; articulate but understandable. As you click the publish button Read More

Yeah, OK, I’ll admit to exaggeration in the title of my recent “Death of All Sales Reps” post. Anthony Iannarino called me on it. More accurately it should have been “The Imminent Death Of All Current Sales Reps Who Fail To Recognize And Aggressively Exploit The Coming Explosive Growth Of Interne Read More

We are surrounded by technology that allows us to read content on-line. From Kindle to the iPad, the laptop to the iPhone, we can pretty much read what we want, when we want. But should we throw out the old to bring in the new? Or is there room for both? Read More

There is a great hype nowadays about using social media platforms to forward your business. Every entrepreneur is talking about it. Businesses are getting online, launching blogs, creating Facebook pages and joining Twitter to get closer to every kind of customer. Read More

The purpose of “Featured Soloist” is to give all of us a glimpse at how other solopreneurs operate their small businesses. This week we meet marketing and travel expert Andy Hayes, who is based in Seattle. Read More

As the head marketer for your small business you need an understanding and knowledge on all the key elements with your brand, market and customers to ensure your business us heading in the right direction. Here are a couple of areas you need to be aware of:

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Managing cash flow is one of the most challenging aspects of being a business owner. Learning to budget, however, can help you overcome this challenge. Read More