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The effort required to launch a new venture can seem daunting. Of course, specifics vary based on the type of business you're establishing; manufacturers face unique challenges, as do retailers and consulting firms. But once you have your concept and your finances in line, there are some basics tha Read More

Videos dramatically increase the value of WordPress posts. They are not only eye-catching, but also attention-grabbing. With the help of a video, a viewer can understand your post far more clearly and quickly, than he would have, if there were only words to read. Read More

The world had watched this epic greet (or rather ‘elite’ virtual handshake) and so did their ever-growing followers. NASA’s Curiosity Rover already has over more than hundreds of thousands of followers on Twitter, while ISRO’s Mangalayan had gained approximately 22,000 Twitter followers (which is i Read More

Social media news and new developments making social media marketing easier. (Facebook Atlas, SlideShare app, Path Talk, Groupon Snap) Read More

What social media platform do most entrepreneurs neglect that they shouldn‘t?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launche Read More

Did you know that on average, 8 out of every 10 people will read your blog’s title (headline copy) but only 2 will read the rest? Hence, an outstanding blog post title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Read More

The struggle to make a name online sometimes feels like a full-fledged war. And the battle is even tougher for a small business. So in order to survive, small businesses need to increase their brand value.

Personal branding sounds like a lot of fun, but it's also a lot of work. Already running o Read More

There are millions of websites across the web but only a handful of them manage to grab your attention. Ever wondered what are they doing differently because of which people remember their websites? Well, there is no need to put on the thinking cap because the answer is very simple and is around yo Read More

If you are a keen observer of the present marketing scenario, then you must be well aware of the fact that a business has bleak chances of survival if it doesn’t have an active participation in social media platforms. Over the past few years, social media marketing has gained paramount importance s Read More

SEO and PPC have both strong footholds in the world of Internet marketing. Out of these two, SEO is the more popular method in use today. However, it is quite a slow (and often, non-guaranteed) process when it comes to yielding results. As a result, some of you might never be able to attain the des Read More