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Spending too much time discussing the validity of your work is actually counterproductive. What thought leaders need to do is be respectful and courteous and answer any and all of the questions that a potential client has, but you also need to help them ask you better questions. Read More

In this article Peter Winick gets you thinking about the traits of super-smart people that we all look up to (aka thought leaders). Read More

Can coupon affiliate sites add value? Opinion range from "absolutely not" to "certainly". I believe that with the right approach, they can provide value. More in my today's blog post... Read More

I’ve found social listening tools such as Netbase and Radian6 work really well. Once you gain a deep understanding of who the customer is, it can give you a sense of tone. Appealing to the consumer’s attitudes and beliefs can increase your client’s market presence. Read More

In order for your Business to appear in Google Top 10 organic listings for a specific area, you must optimize it for Google+ Local! Read More

Working from home has many positive attributes, but it also comes with its own set of unique challenges - especially during the summer time when school is out. Constant distractions, keeping the kids entertained and managing work-life balance are just a few of the concerns that work at home women h Read More

Starbucks India just learned a hard lesson in social media. After Armaan Kapur was treated poorly at an establishment in Delhi, he wrote on Starbucks India’s Facebook wall to air his complaints. The post quickly took off, receiving thousands of likes and hundreds of comments. Shortly after the post Read More

At some point in your career, you may encounter the VC or PE world. You might: sell a non-core subsidiary to them, use their funds to start a company, use their money to buy a company, buy out your partners, or even take a company private from the public markets. Whatever the transaction, the VC an Read More

It’s hard to ignore a website with 1 billion users (over half of which are active everyday) when you have a small business.

While I wouldn’t advise everyone to be socially active unless they have met the prerequisites, if you have some time to work on it every day, this is a great place to start Read More

Social media is about interaction and not just about pushing sales and traffic for your business website. By using it to promote your content and marketing strategies, you can benefit greatly. To top it off, you can achieve your SEO goals. Read More