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You can affect your own outcome if you’re creative or risky enough. And if you approach prospecting like a game, maybe the process will become less intimidating.

So let’s look at four common prospecting challenges and how you can overcome them … Read More

Story can help you capture the reader’s attention, communicate your message, and convince them to take part in your irresistible offer. So here is a five-step process that will help the newbie or experienced writer put the power of story to work. Read More

If you are the chief marketing officer (CMO) of a consumer-oriented business — for example, a food manufacturer or a retail bank with a credit card offering — your long-established efforts to reach customers may have come into question over the past few years. Digital media have changed the adverti Read More

Have you ever driven somewhere early in the morning and then, when thinking back on your day, realized you don’t remember the drive?

That happens because you were in a trance.

Now, when I say trance, you may think about someone who’s been hypnotized … who seems tranquil and dazed and open to Read More

I had read about all of the wonderful benefits of a juice cleanse... increased energy, improved digestion, greater clarity, a radiant complexion and even weight loss! So I signed my husband and myself up for a three day juice cleanse. I just knew that this was going to be the key to a healthy 2013. Read More

[INFOGRAPHIC] Taxes are coming up, but what do they pay for, and how much of an impact do small businesses truly have? Read More

The best way to get search engine traffic is to create content that focuses on what people are searching for. Use Google Zeitgeist to know in advance. Read More

With the fast-moving nature of the web, it’s only natural that website design trends change regularly. The year 2013 will prove to be an exciting year in web design, and here are seven of the hottest trends to expect in the months to come. Read More

Do you own a quick-service restaurant? If so, you’ll want to know about the top 10 trends that QSR Magazine has identified for the coming year.
Read More

Do you really know what your partner dreams of? Have you asked him/her what his/her (short-term) goals are? If not, it’s time to have a seminar together and find out! Read More