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Andreas runs a grocery store and is always frustrated. He always says ‘why are today’s customers harder to please’? Do you really agree that customers are hard to or is it plain inability to really take your relationship to another height?

Whatever the case may be, we live in an era where there Read More

How to design a blog that converts – a million dollar question answered in this post. I discuss a few important factors you should consider for an amazing blog design that will wow your readers and convert them. Read More

2012 was a challenging year for many small-business owners. Will issues like taxes and health care get easier in 2013? Read More

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times beca Read More

Looking for the best tools for creating web content? Then check out the winners of the "Web Content Creation Tools - Top Picks for 2013" award. Read More

Last summer, I took a closer look at the rapidly increasing presence of mobile in online lead gen and mentioned that the BuyerZone team was hard at work optimizing our lead forms for mobile devices.

I'd like to share a few aspects of our latest mobile release in hopes that you'll find some of ou Read More

Are all your Facebook friends in your phone? Do you want them to be there? Social Networking in tied up with Influency in ways you need to learn to manage. Read More

Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content. Read More

If you’ve ever heard famous motivational guru Zig Ziglar speak, you know his catchphrase – “Your attitude determines your altitude.”

AWAI member Kathryn Aragon is a shining example of this. After speaking with her, I couldn’t help but feel uplifted.

Kathryn AragonEver since she could remember Read More

Ever since I can remember, I’ve always been a little impatient.

I want what I want, and I want it NOW!

Unfortunately, this “instant gratification” mindset has been something of a curse throughout my life.

It hasn’t been until recently that I truly understand what it takes to be successful. Read More