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Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong? Read More

One blogger thinks small businesses should be wary of having too much Google in their operations. Google Apps and AdSense as poor choices for small businesses? It's a surprising opinion to have, as Google made these services partially to address the SMB marketplace. Yet Matt McGee suggested small businesses avoid those and a couple of othe Read More

Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b Read More

There is an old saying that goes; “Employees don't quit working for companies, they quit working for their bosses.” Regardless of tenure, position, title, etc., employees who voluntarily leave generally do so out of some type of perceived disconnect with leadership. Furthermore, while the accuracy of exit interviews are somewhat debatable, they no Read More

Small Business resources and community. Tons of articles. Legal information. Free SEO review of your blog... and more Read More

Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy. Read More

There's nothing wrong with measurement per se. But what results from repetitive microscopic measurement tends to be just the belief that people exist for the company—not the other way 'round. Are you killing the very thing you want to measure? Read More

A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 Read More

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study. Boomers want to connect and interact with others in their communities around shared inte Read More

Today's marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it - there's hope for you and your business. Read More