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A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%. Read More

From article: One of my vacation reads this year was "Famous Last Words" by Jonathan Green. This sometimes funny, frequently poignant compilation of deathbed quotations offers a glimpse at the characters of famous people as revealed by their final words. Whatever words you may utter if your business collapses, the failure can often be traced Read More

Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites — a Read More

Who's not a Family Guy fan? Even I am. Think about having a similarly cool animation, only this time, online. In September, Google together with Family Guy creator, Seth MacFarlane, will be launching a new cartoon called “Seth MacFarlane's Cavalcade of Cartoon Comedy,” to be streamed online through AdSense. Read More

There's no sure way for would-be franchisees to gauge their likely success with a potential franchise. But like bettors at a racetrack, they do have a tip sheet they can use for guidance. It's the Small Business Administration's annual compilation of performance data on thousands of franchisee loans it has guaranteed. Read More

The importance of creativity in the growth of a business is discussed by Becky McCray of SmallBiz Survival (www.smallbizsurvival.com) Read More

Spiraling health-care costs have forced many small employers to reduce the benefits they offer -- or, in some cases, eliminate coverage altogether. And there's no end in sight. Health-care costs for U.S. employers are expected to rise almost 10% in 2008, according to a recent survey by PricewaterhouseCoopers of more than 500 employers and heal Read More

Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites. Read More

The relationship between you and your overseas customer shouldn't end when a sale is made. If anything, it requires more attention. Once you've completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we'll talk about the kind of f Read More

As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de Read More