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E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Minneapolis-based e-mail marketing firm ExactTarget. Stewart offers a number of pointers on how to make e-mail work in real time as a marketing tool. Read More

Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask. Read More

Banner blindness has been around since, well, the invention of banner ads. Ever since, experts have been discussing the ins and outs of banner blindness and ways in which advertisers can lessen the effect. Read More

GOOGLE is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time. The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track t Read More

Some people may want to test the waters of entrepreneurship before jumping in. Here's one way: Being an independent-sales rep, even selling door-to-door, for companies that sell textbooks or Tupperware. Or cutlery. Read More

Return Path's Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from "legitimate" e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces. So nearly half of the time, e-mail marketers' messages don't get through. But there are way Read More

Actually, says the multi-millionaire founder of Maxim and other lad mags, you probably shouldn't even try. His book, How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets, newly published in America, mostly skips the braggadocio and platitudes typical of self-made-millionaire memoirs. Read More

Larry Chase talks to three top experts, including Steve Rubel from MicroPersuasion, about social media, including what's working, what isn't and what has to change in your corporate culture to become a successful Web 2.0 marketer. Read More

Recent bank failures are understandably scaring business owners who may keep hundreds of thousands of dollars stashed away for payroll, operating costs or emergencies. Read More

It's hard to get traditional loans these days. But as banks tighten their purse strings, hedge funds are offering asset-based loans to small companies Read More