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With jobs being more scarce these days you find more and more people setting up their own business and working from home. Here are some pros & cons of home working Read More

It's hard to get paid what you deserve in this tight economy. Here's what you can do to increase your profit. Read More

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, the Internet has surpassed Daily Newspaper, and is now second only to Televis Read More

Whatever you try to do in life that involves other people will almost certainly entail some kind of compromise. The White House recently sent me a video about finding a common ground. Obviously because of the current stand off in the debt ceiling talks. However, finding a way forward is something t Read More

AdWords is a PPC, Pay Per Click, advertising service offered by Google. When most people think of PPC, AdWords is the program they think of. It has set the bar and remains the most popular PPC program advertising available to business owners. Read More

Advertising can seem very challenging when you're on a small business budget. But there are ways to reduce your ad spend and really make an impact. Here are six ways to buy advertising on a budget. Read More

Buzz marketing can help small business owners stand out in the crowd and enable them to compete with large companies. This post shows practical ideas to generate buzz for your business. Read More

I’m a big fan of Chris Brogan and I’ve been reading his blog on a daily basis for the last 2 years. In this blog post I’d like to share with you my thoughts after reading one of the recent posts on Chris’ blog, entitled “The Future of Work”. Read More

How many requests do I receive for folks who wish to add their content to THE Canadian Personal Finance Site? This week over 10, and most weeks at least 5 of them, and 99.9% of all of them are from folks who I do not read, nor do I know of them. If I ran a corner store, and someone who I did not kn Read More

Standard advertising rates aren’t often talked about because the standard isn’t so standard. A media group, for example, that buys spots or places ads for several clients can buy spots in bulk and negotiate for a lower rate or get more “freebies” or “values”. In effect, a brand can get more exposur Read More