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The bottom line is what every businessperson thinks about, but one of the constants for many retailers is trying to come up with some low cost ways to increase retail sales. Read More

How many times have you purchased a newspaper ad or direct mailer and saw little, if any results?

If you’re like many small business owner, the answer is “too many times”. So what’s going on here, is traditional advertising dead? Do you need to dump offline advertising and concentrate on your Read More

Who doesn’t like free things, really? And if you run a virtual business, then advertising and marketing you and your product is your #1 way to turn clients’ heads in your direction. Read More

Whether you are buying or selling a business, there are many good reasons for dealing with business brokers. Read More

By Lorien Roux

When it comes to your business and its brand, design is extremely important. Design is what brings your customer and your business together; it’s not simply a name or a logo, but an overall image or feeling that a customer has when dealing with you. When more than one person has t Read More

Did you know that moms often control household budgets and expenses? This makes them the prime audience for the development of exciting new applications and of course many brands' advertising efforts. Moms, like everyone else, like to use apps, which can often signal our personal tastes and interes Read More

Independence Day is tomorrow! Bags are packed and plans are set for the long holiday weekend. But what does that mean for PPC’ers?

There are a few holidays that dramatically impact B2B traffic. At BuyerZone, we’ve noticed 5 holidays that stand apart from the rest: Memorial Day, Independence Day, Read More

A webinar is a dynamic and budget-efficient way to provide training or meetup with a geographically-dispersed audience.

For first-timers, conducting an online seminar or webinar can be just as nerve-wracking as doing a live presentation in front of strangers. Here are tips to help you organize a Read More

First, let’s clarify what Local Search is and is not: Local Search is where your business is listed on a directory by location, or listed in “local” results on search engines – like when someone searches for “web design company in warsaw, indiana“. Local Search is not the same as natural search eng Read More

1.) Google Adwords reaches the most people. Yahoo Search Marketing is #2. MSN Search Marketing is #3. Start with Google Adwords.

2.) Look before you leap. Formulate your ROI equationto estimate investment and return. It may look something like this:I want ____ new customers per month from Pay-Pe Read More