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Is reputation monitoring important in my case? The question really isn’t “Is it important?”, but: “How important?”. Let’s look at some stats:

90% of business purchases start online – Forrester (and that was 2007!)

83% of businesses use the Internet to research and find poten Read More

As far as I'm concerned , pagerank is gone. So, those who are going for link building from high PR sites would be very unhappy about this. Google hasn't officially announced anything though, if they have permanently dropped PR or are just modifying their parameters to make it even better and make i Read More

You don't have to rely on complicated, expensive, or techie strategies to get people to talk about you. Here's how one toy store does it with a quarter. Read More

Is your company getting your best work? Do you come in every day energized, enthusiastic, creative, and engaged? If not, you're not alone, at least in the U.S, according to the latest Gallup poll of employee engagement, which you can see if you scroll down through the wealth of data my HBR colleagu Read More

Many marketers work overtime to confuse us about money. They take advantage of our misunderstanding of the time value of money, of our aversion to reading the fine print, of our childish need for instant gratification and most of all, our conflicted emotional connection to money.

Confusing custo Read More

The "secret" to writing seductive web copy is to follow a proven 6-step process. To get started you need to know exactly who you want to seduce...

How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a markete Read More

How does a person begin creating a video? What are some of the rules that shouldn't be broken? Where should the video be posted? What if it isn't perfect? Answers here. Read More

It's important, tools don't change people, they may improve our efficiency, they may help improve our impact, they amplify our capabilities, they extend our reach, but they don't change people. Read More

LinkedIn is evolving again. The company announced on Wednesday that two new features would soon be available to its 225 million members.
Located on the right-ha Read More

3 Common Misconceptions for you to avoid in your small business. Don't overlook the importance of a purchasing program. Read More