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There are a number of privacy settings and options for the user to customize in Facebook. The numerous Facebook privacy settings can cause headaches if one is not acquainted with them.
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Social Media - For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers. Read More

Lauren Licata interviews Lori Richardson about the gender gap in sales and why she thinks the sales industry is ripe for a women-focused sales organization. Read More

We all know that the job market hasn’t been great as of late, but that doesn’t stop candidates from seeking new opportunities. The majority of ... Read More

One tactic that brands often use to find and/or create brand advocates is surprise and delight. We explore how to execute these promotions correctly. Read More

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which isn’t surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years. Read More

Attitudes and behaviors a leader should avoid include many things, but are not specific to him or her. Related to your behavior as well, even if you don’t want to assume a leadership position, but wishing to practice good influence to other people. Read More

Marketing automation isn't the new kid on the block anymore. The majority of companies are considering implementing at least one automation software. Which tools have become more popular? How are brands using them? How is the automation market expected to grow? Take a look at these statistics. Read More

Companies are starting to use social media to set strong online presence. Since most people today use social media in their everyday lives, companies see this as a mean to improve their sales and brand awareness. To get better mileage from social media, let us look at how it is used beyond building Read More

What do we do with our smartphones? 40 percent people use their mobile for social media, 50 percent smartphone subscribers serve ads, while 2 in 10 use it for watching videos, 35 percent sleep with their mobile and 7 out of 10 check it during a meal at least once a day.

Check out this infographi Read More