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In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business. Read More

Every business today must be able to utilize and leverage the power of the internet, but that means knowing how to invest properly. This article is the first of a three part detailed guide to developing an effective digital strategy beginning with your brand and website. Read More

How well do you know your customer? The more you know about them, the better you’ll be able to serve them. Read More

We are in 2014. Do not do brand storytelling like it was 2007. The culture has shifted, and today, everything is fast-paced. Here is what you should do. Read More

When you make contact with a potential new customer or client – even when you are introduced through a mutual contact – the first thing that they will likely do is search for you online. - See more at: http://www.jonnyross.com/news/what-is-online-reputation-management-8-tips-on-orm#sthash.UlVVT6R5. Read More

Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster. Read More

Want to win customers at the ZERO moment of truth? Great insights here on making that happen.
Selling is easy, right? It’s all about being in the right place, at the right time with the right product.


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With the impending arrival of summer ­– and the nice weather that comes with it – retailers are heading outdoors and using innovative pop-up shops to sell their wares to customers. Pop-up shops, however, aren’t limited to the warmer summer months; they’ve become a year-round phenomenon.

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Content marketing has become a very effective way to reach new audience and interest them in your website. Here are the top 10 tips to do content marketing right. Read More

If your an underdog entrepreneur -- a David facing a Goliath, so to speak -- there's one strategy almost always open to you, says author Malcolm Gladwell. But be aware. It's not easy. In fact, you'll soon learn why almost no one else will use this approach to win. Read More