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A well-defined niche is a must for solopreneurs. When you have a niche you know who your ideal customer is. You understand their wants, needs. You are able to develop products and services that meet their needs. Read More

It's no coincidence that some of our greatest leaders have been introverts, from Bill Gates to Abraham Lincoln and Albert Einstein. Here's a peek at the introvert's guide to success. Read More

It's not enough to sit back on your laurels. If you aren't continually developing your skills then someone else will get better than you. Here are some places where you can educate yourself online for free. Read More

Are you planning your blog’s editorial calendar? Whether you’re a new business looking to start a blog or a brand that needs to plan next week/month/year’s content, there’s one thing that holds true for all businesses – you need an organized editorial calendar to maximize views, shares, content, an Read More

Jim was pedaling as fast as he could yet he couldn't keep up with demand. Too much time was being wasted on just keeping all the balls in the air. Software upgrades and some custom designed excel spreadsheets gave this owner more time, and profit. Read More

No one like to be treated like cattle, but that’s poorly designed event signage does. You can make sure your event signage treats your attendees and guest like VIPs and not like part of the herd. Here’s how to make sure event signage is clear, effective and gets people where they’re supposed to go. Read More

Creating a child friendly environment within your small business can serve multiple purposes, from increasing employee retention, to attracting a larger portion of sales from parents who take their children shopping. Here's a checklist of what to consider when taking steps to accommodate young kids Read More

If you want a better reason to start your business from home than this, you are not likely to find one. A study shows clearly that longer commutes have a detrimental effect on your health. The study cites lowering cardiovascular fitness and rising blood pressure, body weight and metabolic risks as Read More

Change always provides great insight, all good stuff for inspiring new blog posts. This is actually one such post, four ways to revisit your past and inspire fresh new writing. Read More

The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“. Read More