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What’s the secret of a successful sales letter?

What makes a sales letter successfully generate thousands of sales in several weeks?

Here are 5 secrets you need to apply. Read More

Not getting significant results from content marketing? It's probably because these essential content marketing best practices are not being compromised on. Read More

Excellent PBS report on the disruption to small business after the failure of local banks. This has been, alas, a common scenario in the past few years, but let’s hope with the signs of economic recovery evident, this will become much rarer over the next few years…. Read More

Whether June 30 is actually the end of the financial year for your organisation or not, these four different activities could be just what you need to drive that extra sales volume through the month of June (or any other time).

It is crucial to be building tactics like these into you Read More

Don't assume you don't need a portfolio; it’s like an artist who don’t have a gallery in his studio or office, so make it happen today and create one. I’ll guide you to show how it is easy to get done with Portfoliopen. Read More

Most people don't understand risk. Not that they don't know what the actual term means. What they typically got wrong is their understanding of what is risky... Read More

Carliz Teague, CEO and founder of Wigs.com, explains her business philosophy in just two words: customer service. Wigs.com, a niche provider of wigs, hair extensions and hairpieces has built its success on the idea that it's up to the business to listen to customers and to do what they want. How d Read More

Did you know that mobile users are more active on social media sites than their desktop counterparts, and re-visit more frequently?

Indeed, 84 percent of the time 18-44 year-olds spend using their smartphones is on social networks, and huge percentages of traffic are now sent to websites around Read More

What Happens When Mobile And Social Converge? [INFOGRAPHIC] Read More

Removing spam traps can be a very hard and time consuming job so make sure that you use best practices of list building in the first place. Also maintain list hygiene by running special reconfirming campaigns from time to time. Read More