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The saying, “There’s strength in numbers,” applies to just about everything—and even to lead generation. Here are some ideas for how a small business can gen Read More

Are you looking for ways to save money, improve your small business’s image and help the planet, too? Then it’s time to “go green.” No matter what type of business you run, there are plenty of ways to make it more environmentally friendly without blowing your budget. Read More

When I first moved to California and spent months and months looking for a job, I haunted local thrift stores in search of clothes and furniture I could afford. Fast forward several decades, and thrift stores gained an additional group of customers-Millennials who were not only looking for bargains Read More

Every savvy business owner knows that Social media is here to stay. So what do you do? How do you get to grips with this new form of marketing? Well the most efficient way is to engage a PR firm that excels in social media marketing and who can help you achieve your branding goals. However, if you Read More

Is there a difference between the  "strong"and & "b" tags in terms of SEO? Google’s head of search spam Matt Cutts from discussing it further in a new Webmaster Help Video in response to the user-submitted question: In terms of SEO, what is the difference between strong tag and bold tag for emphasi Read More

What HootSuite has now incorporated into your dashboard is the ability to see whether or not someone is following you, or any other Twitter profiles you happen to have connected. Read More

Whether you’re already putting the finishing touches on your campaigns, or are still in the middle of gearing up for the rush, these tips and reminders will help ensure that your business has a good run this holiday season. Read More

In order to compete with the big names, independently owned financial institutions such as banks, credit unions, and insurance agencies need to focus their promotional strategies toward attracting more clients and members, especially in their local communities. Read More

The price that companies set for their products is already a high-stakes game of psychology and competitive strategy. But there’s still a lot of guesswork and uncertainty. Would pricing be more simple and profitable if market researchers could just read consumers’ minds? Read More

We interviewed a group of successful Indiegogoers, Kickstarters and crowdfunders to find out their best social media strategies for crowdfunded campaigns. Read More