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When you put content on your social media pages, make sure it is worth the effort. Try to correspond with your audience as often as possible, daily if you can manage it. Read More

What's the difference between copy and content? More importantly, how can these two work harmoniously? This post explains. Read More

Before online advertising, a five-word print slogan could sell millions. A captivating billboard picture could convert thousands of brand advocates. A 30-second TV commercial could get millions hooked on that company. In this digital advertising era, Google is integrating those powerful, old school Read More

It used to be that business owners started brick-and-mortar retail stores, then added ecommerce capabilities to expand their markets. In some cases, they even closed down their retail stores altogether to focus solely on their online stores. But now, a new trend is taking hold: Formerly ecommerce-o Read More

Visitors to your site from Pinterest tend to spend money twice as much as Facebook visitors, so it's worthwhile to explore how to use Pinterest, and how to leverage it to drive more traffic and sales. Read More

In episode three, we follow entrepreneur Lori Cheek to her Summer Lovin' party as she markets Cheek'd, her exciting NYC-based startup! Read More

If you still think your small business doesn’t need to be on Yelp!, you might have second thoughts after hearing the results of a new Nielsen study. More than half (51 percent) of Yelp users polled say they make decisions about what to buy in local stores or businesses after visiting Yelp.
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This post will help you to track and properly attribute sales for people who browse with one device and shop from another. This is important for anyone who does Affiliate, PPC, SEO, Email or comparison shopping engines or if you are in online marketing. Read More

Carbonation is hot. I realized that likely sounds odd, but for the past several years there's been a surge in popularity of in-home carbonation machines that consumers use to make their own soda. Read More

Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.

All three a Read More