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How can twenty sticks of spaghetti, a yard of tape, a yard of string, and one marshmallow help build a stronger team? The Marshmallow Challenge has become a popular exercise in which small groups are asked to build the “tallest free-standing structure” out of the materials provided. Read More

You don’t have to be the originator or all the content you provide to your target market. YES original content is important so you should definitely provide as much original content as you can. However, there are many other ways to help establish yourself as your industry expert. How? Read More

As you put together your team for building your business, it can be a bit of an awkward conversation to sit down and start doling out ownership of a company that doesn't exist yet, especially if you have personal relationships with the people you're founding with, but it's vitally important that yo Read More

The world of franchising is like a rollercoaster, but we’re not talking about the kind of rollercoaster that you don’t want to ride again. We’re talking about one that’s so fun you can’t get enough of it. Of course you have to play your cards right, which is what cloud accounting helps you... Read More

The world of franchising is like a rollercoaster, but we’re not talking about the kind of rollercoaster that you don’t want to ride again. We’re talking about one that’s so fun you can’t get enough of it. Of course you have to play your cards right, which is what cloud accounting helps you... Read More

Starved the Doubts podcast with Jared Easley.

Maggie Patterson is an intelligently crafted communications strategist who works with entrepreneurs, big and small, to help them tell their story in an original way that gets business results. Maggie’s meaningful, genuine and highly skilled approach Read More

Check out these 7 amazing TED talks that will tell a different story about social media and how things actually work on the interest. Prepare to be amazed. Read More

Google+ is set to be broken up into many different services. Does this mean the end of Google's social experiment, and will it be missed by marketers? Read More

The past month has seen big Facebook, Twitter and LinkedIn announcements that will impact on businesses. Is your organisation ready to respond?

Below is a summary of the changes, some of my thoughts on why the social media platforms are changing, and some tips for businesses on how to respond. Read More

Generally we set a link to external resource to provide reference to something which can provide a better insight on the topic, but if the link opens in the same window your users will move to the linked site and they may not come back. Read More