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Your portfolio sucks. It makes me cry. You are a great designer with a perfectly designed portfolio site, and yet, it’s still terrible at the same time. Even my cat, Sheldon, knows it, too. Good thing, you can still improve it. Read More

Ah, the business blog. Everyone knows they need one, but no one knows what to say on it. My clients moan, “It’s easy for you. You’re a writer. I’m a cake decorator/photographer/project manager/bookkeeper – what on earth can I write about?” Read More

A lesson I’ve learned from pitching and negotiating with copywriting clients is that they don’t often articulate what they secretly think. Getting hired (and re-hired) largely depends on paying attention, and you need to have enough initiative and intuition to address those thoughts. Read More

Not trying to be a party pooper, but you should make sure that your office holiday party is playing nice with the laws. Read More

The internet has not only changed the way we socialise and spend our personal time but it has started to change the way we work.

Many of the jobs that until recently required specialised equipment and constant supervision can now, (thanks to our perpetually connected world) be quite comfortably Read More

If you're selling products online, you may be struggling with how to work social media into your marketing strategy. Sharing your latest specials just won't work. Here are 5 ideas for you. Read More

Learn the 4 key ways guest blog posts boost your business. There are direct benefits, indirect benefits, and competitive advantages. This is part one in a short three-part series. Next up, guest blog content strategy. Read More

Before trying to set up your own webshop, it’s worth finding out what’s worked for others in terms of layout, conversion, ‘call to action’ icons, and so on. Luckily, rather than you having to randomly go through hundreds of websites, some very nice people out there have done the hard work for you, Read More

What are the fundamental skills of a manager.

There are four fundamental management skills.

They are: setting goals, communicating clearly, planning ahead, and motivating others into action.

If you want to know more about these fundamental management skills, please read on ................ Read More

Did you think that having your own business would be a ‘cake walk’? Do you find yourself making comparisons to others in business and wondering why you aren’t doing better? You are not alone! This is so very common, especially for those new to the business world. Read More