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While there is a lot of chatter about social selling, much of it is the same old same old in new packaging. But there are ways that social media can and will differentiate sales people and their results. Read More

When you start your own business there aren’t enough hours in the day to get it all done. Making your life a little easier by using the awesome marketing software we have available to us makes perfect sense. Read on for some innovative ideas that businesses have used to ramp up their marketing effo Read More

Online reviews websites like Yelp and TripAdvisor are increasingly being relied upon by consumers as a low cost means of making more informed purchasing decisions and by businesses to boost sales. Read More

LinkedIn is a powerful social media platform that according to its statistical data, reports to have more than approximately 332 million members by now. An ideal platform with a steady increase in the number of users per month, LinkedIn will soon grow into a powerful marketing tool of the twenty fi Read More

If you are looking to fill a specialised position, the hiring process can be even more complicated. You need to use recruiters for this purpose. Read More

Here’s the catch, in trying to please everyone you end up pleasing no one. There isn’t a product, service, or blog which would suit each one of us. Today just a few words about reader persona. About an imaginary character, a made up man, a person, who reads what you write about on your blog. Read More

Though many marketers have begun to question the value of using Facebook for their content strategies, it is still possible to get reach and engagement on Facebook. So what steps should you take to create Facebook posts that stick in 2015? Read More

Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, Read More

Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, Read More

In this blog post I share an idea I saw on a Ted Talk. Now, I admit it is a weird headline, but the "hack" actually works. Surprisingly well. You can hack your happiness with a pencil, too Read More