BizSugar.com › User › thelastword › Voted

What makes your business unique and stand out from the competition? Your Unique Selling Proposition helps to differentiate your company and it should be used in all your marketing efforts.

Before you start your annual market plan process, use this simple worksheet to zero in on your unique selli Read More

Thanks to the Internet and its capacity to make valuable resources widely accessible and cheap, a good deal of the tools we need to (at least) test out and develop a business idea are within our reach. Read More

Name a disease, and there’s a chance Schultz owns it. He has birdflu.com. He has H1N1.com. He has one for the deadly mosquito-borne disease, Chikungunya, and another for Marburg. And finally, there’s the jewel of his trove. Ebola.com, which Schultz bought in 2008 for $13,500. Read More

Just like Twitter or Facebook were when they first came out, Snapchat still seems foreign and new to most businesses. However, there are several benefits to using Snapchat to announce new products, humanize your company, and stand out from your competition. Read More

There are SO many things we need to know as a business owner so we can effectively manage and lead our company. But there are a few things that most business owners DON'T know, but reallyyyyy need to. Read More

Good email design is important in your email marketing campaign. Here is a list of the 5 most common enemies of your email marketing success. Read More

Writing relevant and helpful website and/or blog content is one of the most effective ways to market your online business. Some of the older traditional marketing methods do not produce the same results they used to so more advanced and effective methods need to be utilized. Read More

The audio file above is a parody of the most awarded advertising campaign in history. If you haven’t given it a listen, give it one now. It will help explain where I’m going here. Read More

Traditional lending is not always the best financing option for startup businesses. Considering alternative funding options helps expand choice, potentially lowers cost and diversifies loan terms of agreement. Read More

The effort required to launch a new venture can seem daunting. Of course, specifics vary based on the type of business you're establishing; manufacturers face unique challenges, as do retailers and consulting firms. But once you have your concept and your finances in line, there are some basics tha Read More