Thelastword voted on the following stories on BizSugar

Do you ever find yourself stuck in the “blah’s,? For me, I usually feel this way in late fall when the darkness comes early, the leaves have fallen, and the sky is often steel gray. This is the time I question all my decisions and wonder why I am doing what I am doing. The grass can look a lot gree Read More
Do you ever find yourself stuck in the “blah’s,? For me, I usually feel this way in late fall when the darkness comes early, the leaves have fallen, and the sky is often steel gray. This is the time I question all my decisions and wonder why I am doing what I am doing. The grass can look a lot gree Read More
For those of you who get the benefits of social media and what it can do to drive traffic to your website you have already figured out just how to be follow worthy. For others you may need a little help understanding how the social relationship works, so here are some tips to improve your friend-ab Read More
Work taking a toll on your personal life? These 7 ways will help you achieve a perfect work/life balance that you have always desired. Read More

Marketing - Sell Benefits, Not Features

Avatar Posted by DaveEdwards under Advertising
From https://covedigital.co.uk 3650 days ago
Made Hot by: problogger78 on October 16, 2014 2:20 am
Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects. Read More
Without a doubt, B2B marketing is a prime source of revenue. It’s become more than a way for companies to pitch products to potential customers. Whether it is a door-to-door sales or online advertising, it’s a medium of communication. Read More
Writing content doesn’t need to be a difficult task. In fact, we can all write, so it’s just a matter of knowing what to do to make it easy.

In this post I want to share some simple tips with you that will really help with writing content that gets attention and helps you stand out from your c Read More
Think back to the last time you were at a festival or family oriented event. What kinds of things were there for kids to do? How about the opportunity to sculpt fanciful characters from colorful balloons or to transform into ghostly apparitions or have roses literally bloom from their cheeks? Would Read More
Ditch the jargon! Here's why we should stop using the term "thought leadership", what we should say instead and how that affects content creation. Read More

Dumb down and scale up

Avatar Posted by highperformance under Marketing
From http://sethgodin.typepad.com 3650 days ago
Made Hot by: profmarketing on October 15, 2014 3:09 am
Small businesses rule our economy, and each successful small businesses is expected to get bigger. Many successful small businesses are easily scaled. The owner has created something that can be repeated, a product that can be mass produced, a process... Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!