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If you are not using content to convert your customers, then you're clearly missing out. There are some content strategies that you can employ so that you can get the most out of your content marketing efforts. Read More

Today, people are using social media sites more and more to get the news. The Pew Research Center’s Journalism Project analyzed data about social media ... Read More

I met Gini Dietrich after posting a review of her book Marketing in the Round, co-written by my friend Geoff Livingston. Geoff shared the review with Gini on Twitter. In no time, Gini and I started a friendship that continues today.

I don’t say these things to name drop or to gush over Gini. I s Read More

It seems attention spans and communications are contracting and getting abbreviated. Politicians address the deepest most important issues facing all of us Read More

If you visit a blog and there’s no comments on any posts, do you immediately leave?

Similarly, if no-one’s sharing the posts on social media, would you?

It’s more likely if you post more often that you’ll get less comments and possibly less sharing on social media. Read More

Story telling has fashioned civilization, destroyed cultures and built up nations.
Through stories people have been persuaded, inspired and nudged to act out a vision.
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Do you know what people are saying about your brand online? If not, it's time to manage your reputation. Read More

Jesse Aaron discusses 7 advantages that small businesses hold over large businesses. This includes customer relations, finding talent, flexibility, the ease of scheduling and more. Read More

Are you struggling for ideas in your quest to attract more clients? Adding to your client list might be easier than you think. And many can be found right in your own backyard. Read More

Watching the video, I cannot stop thinking how fun his job is, but if you think a bit more, you will soon realize that it is all hard work. Read More