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Got a loyalty card in your wallet? Email campaigns that target loyalty program members are more successful – generating higher open rates, transaction levels and revenue.

Of course, getting your loyalty program right is critical and it's important to create a program that is accessibl Read More

If you become +/- 10% of the people you hang around with the most, are you aspiring to be a success or a failure

Warning: Are You Letting The Right People Influence Your Success Of Your Small Business? You and your small business are the sum total of the five people you spend most time Read More

Don't blindly follow the top ten advices. They seldom work for your business when you reach that crucial stage when you need a pivot. Read More

Last week I did a video while teaching a social media boot camp for Ford as a demo. The video was titled “Don’t Feed the Trolls.” In Peter Thomas’ book “Never Fight With a Pig” he reminds us that pigs want us to get in the mud with them, they love it and they’re much better at rolling around in the Read More

When most people think about the benefits of owning a franchise-type of business, the 1st thing that comes to mind is the "brand." While it's true that a powerful brand can do wonders for the bottom line, there's a lot more to franchising than that. Read More

Infographics are also today’s trendiest and most effective marketing tool when it comes to raising brand awareness, driving web traffic, and increasing your ranking with today’s most important search engines. If you haven’t yet made them a part of your own marketing campaign, then it’s high time yo Read More

If you are a small business owner who is fighting space crunches then working at home is not an option, it becomes a necessity. While working at home comes with Read More

Where now for influence marketing

Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet, while the other was the ability to allow developers to “rank” tweets. Read More

This post sets out the key dangers of thinking and acting in departmental silos. The finance team produce accurate financial numbers but fail to report declines in operational ratios, units, and margins, robbing marketing & sales departments of powerful insights. Product launches are impeccably on Read More

Are you more like Google or Amazon? Your marketing strategy guides the success of your influency effort; Amazon 'gets' long-tail marketing better than Google. Read More