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When it comes to search marketing, one of, if not the most, important and valuable things that you can do is keyword research. Keyword research gives you the ability as a business to better understand your potential customers, and what they are searching for, and how you can match your marketing to Read More

When it comes to search marketing, one of, if not the most, important and valuable things that you can do is keyword research. Keyword research gives you the ability as a business to better understand your potential customers, and what they are searching for, and how you can match your marketing to Read More

Elegant MicroWeb has joined the BigCommerce Partner Program to provide customization, technical support and software integration for online retailers. Read More

The advent of social media is fascinating. Although these social networking sites were originally created to enhance personal relationships, they have now evolved as customer service tools. Read More

Starting a food truck business isn’t as simple as writing up your menu and renting a food truck. But, it’s also not as complicated as starting a restaurant. Providing you take the time to get to know the industry and what’s involved in turning a profit, you’ll set yourself on a path to success. Read More

Pinterest is one of the five biggest social media channels, but despite this, quite often it is not used by businesses. Here is why you should use it. Read More

Modern display advertisement is all about real-time optimization – the ability to engage target audiences with precision and scale at the right time and for immediate results. But the real time truth about this kind of strategized adoption in a digital advertisement is that it gives marketers acces Read More

WHO OWNS THE EMAIL INBOX?

This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a different answer. The first said, Senders own the inbox. The second, Subscribers. And the third, Inbox Provid Read More

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. Ultimately, word-of-mouth can be effective for some companies, unique marketing tactics can help others, but it’s difficult to succeed in many industries without a strong content strategy. Read More

We’re in a world driven by change, to say social media or the rise of online networks has impacted society is a hollow statement. The internet has created a universe of its own, where if your phone battery dies you feel like an off-the-grid caveman forced to survive on your instincts alone. Read More