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To make remarkable improvements to their content marketing strategy, marketers must master more advanced metrics, reports and analytical tools. Read More

Here’s a look at the retailers that made the most dramatic moves on the list this year, for better or worse. Read More

Mobile telecommunications in particular have become an important part of any business. People want constant access to information, and therefore finding the right infrastructure for it is important. Read More

I have a great self-help book called How to Save an Hour Every Day. It has lots of little productivity tips and a ton of great advice, but there's one amusing irony - reading the book itself takes a few hours meaning that a simple way to save time would be to skip reading it entirely. Read More

Many businesses hesitate to use Mobile SMS Marketing, indeed many businesses use it badly. As with any marketing campaign or channel, the key thing is that it needs to be done at the right time with the right content, providing value to the customer. Find out how you can use Mobile SMS Marketing t Read More

small business Big businesses and governments are totally, hopelessly clueless about small businesses, says Robert Craven.

Governments and big blue chip corporates think they're talking and marketing to the smaller or owner-managed businesses but they’re not. They're not talking to these busines Read More

Some entrepreneurs think they’re smart. They believe that it’s possible to write off the tax payable on all their expenses so that they’ll end up paying nothing as tax. This is definitely a big joke!

While ignorance can make you pay extra tax on expenses that are exempt from taxation, trying to Read More

Android is a great service I use but I can’t purchase an Android app without using Google Wallet and I can’t leave a review without using Google+. That’s the type of heavy handed approach Google is taking. They want you in their garden now and they want to keep you there. Read More

Online bookmarking tool Pinterest is rolling out a new Web Analytics Tool that will allow businesses to track the number of visitors delivered to their ... Read More

One of the questions we get frequently goes something like this: “Do you think I have a good enough story? Do you think it’s a best seller?” This gives us a moment to consider what makes a successful book, so I would like to share my thoughts on this with you. Read More