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Most successful small businesses owe their growth and success in large part to strategy and strategic planning. Success is accomplished through a combination of strategic thinking, planning and management. Adopt a strategic approach to business operations to clearly define your direction to success Read More

A content strategy sets a path to create, distribute and track the usage of content in relation to the buyer’s journey and the marketing touch points in the sales funnel.

Some experts think content strategy should be separate from content marketing strategy, but for the sake of simplicity we can Read More

Talk about the best onboarding experience ever. Look around the internet and you’ll find plenty of stories regarding onboarding experiences that are great and some, downright horrible. And in fact, more often than not, employees go through a horrible one.
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Processes aren’t just paper inside folders full of useless information no one looks at. They’re the blueprint for how your business works on a day-to-day level. Read More

Do you use social media to keep existing customers engaged with your business?

Interested in effective ways to strengthen those relationships?

Social media marketing can help deepen your connections with existing customers so they continue using your product or service. Read More

All of us have experienced what Bad SEO is. You probably have visited a website where there are key phrases filled into the header, footer, and body of the website along with other irrelevant content. These do nothing to help the visitor learn anything about the website and he leaves as he comes, c Read More

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on Read More

Today we continue our journey in the land of inbound marketing tools and hopefully you can find the right tools to make your business successful. Read More

For startups and small operations, virtual assistants can be vital.

The general idea is: instead of hiring a full-time specialist or wasting time on data entry, you hire a VA.

It sounds easy. You just hire a VA, right?! Read More

It is pretty much a common incidence nowadays with big productions, but if the card rolled out had a better layout in terms of typography then it would not have resulted in this goof-up and called the wrong winner. A lot of graphic designers have said that if the information was listed in typograph Read More