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Corporate gifts have the power to please clients and prospects by showing you’re thinking of them. Done well, they also make your business more memorable. They help convey what your brand stands for — be it playfulness, creativity, productivity or something else. Read More

Once you have a smooth process for Instagram and you think you’ve finally done all you can do for your Instagram business account, the following tips to optimize Instagram will help take you to the next level. Read More

Small-business owners may get into trouble with their business taxes for a number of reasons. But the main culprits may not be what you think. In most situations a small business's tax troubles can be attributed to just two reasons - and they're often related. Read More

Stephen Key inventor, licensing expert and author of the book “One Simple Idea” shared some tips for licensing products and services in a phone interview with Small Business Trends. Read More

Reciprocating links really can work for your visibility as well as for SEO purposes. So it’s not something you should immediately dismiss. However, there are a few different things that you must keep in mind if you want it to work. Read More

Running a restaurant means needing so many different systems to manage all of the different aspects of your business. But a new solution, Boxy POS, plans to disrupt the industry by offering a point of sale system that’s easy to use and can help bring restaurants into the 21st Century. Read More

Recent findings from BuzzSumo suggest that there are several factors that can contribute to whether or not a post has a good chance of reaching that coveted viral status. Here are some of the traits of viral success and the things that many viral posts tend to have in common. Read More

Can you really measure social media ROI? You have an excellent team of social media marketers and copywriters. You know they blog and post regularly on channels like Facebook, Twitter, LinkedIn and others. But, how do you know if the effort is really paying off? Read More

Some content marketers tout the value of content pillars -- long comprehensive pieces. Other gurus suggest that shorter is better when it comes to blog posts, video and other content marketing. Which is correct? Read More

While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. Read More