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Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. Then they are surprised to see productivity and creativity take a big dip. What they should be doing is hiring only “entrepreneurs,” m Read More

What is it about business that makes it almost taboo to talk about feelings? If we slow things down a bit there are 2 areas... Read More

Foursquare has enabled a small Coffee Shop, Coffee Klatch, to obtain, engage, & retain customers. Foursquare has allowed Coffee Klatch to create unique customer experiences. Read More

If you live in a climate with all four seasons, you bear witness to how the old falls away and everything stills in preparation for new growth and prosperity. In what season is your business? Is it fall, winter, spring or summer?
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If you are going to put a photo of two business people shaking hands up on your website then why not take a photo of YOU shaking the hand of one of your current customers and put this up on your website... Read More

What you do in small business marketing has a short term and long term effect. You may not realise it at the time, but taking the wrong actions for a short term gain can harm your brand over time. Here are some examples that show short term gain that can lead to long term pain. Read More

Last week on SmallBizTrends we discussed some of the new changes being made to Facebook brand pages designed to increase communication between brands and users. Read More

Lots of folks are interested in franchising. Most of them will look around at different opportunities, but never actually invest in one. There are some things that franchising can do, though... Read More

ProFounder is a website that helps entrepreneurs and small businesses solicit and receive investments from their own network. Call it “community-based crowdfunding.” While similar websites focus on donations, Mauriello said ProFounder is unique in its focus on crowdfunding investments for for-profi Read More

Conflict. It’s got to be right up there between death and taxes as the one thing you can count on in life, at least in the workplace. Read More