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Cultivating a wide professional network is great for business. However, the real key is keeping these relationships alive beyond the first meeting and connecting on LinkedIn. But how do you keep track of everyone in your network when you’re busy with your business? Read More

As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel bloggers Read More

Brand advocates are three times more trusted and influential than ads or other forms of media, according to brand advocacy solution Zuberance. That means that people who review your business online or talk to others about you are more likely to influence others’ buying decisions. Read More

If you have a small business app you need to market, there are other alternatives. Here’s a list of places to market your app besides the Google Play app store. Read More

There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It’s this difference that causes much of the disconnect between customers and sales people. It’s recognizing this difference and engaging customers in their enti Read More

I was recently asked to contribute social networking tips for business professionals as a sidebar for an article in Women’s Health Magazine. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! Read More

Google AdSense has long since been the leader in web based marketing, however there are other money making programs which can fetch bloggers lot of money. Here is list of best 12 High Paying Google Adsense Alternatives for Bloggers. Read More

If you are planning to invest in direct mail here is some expert advice to follow so you can avoid some common mistakes that cost you money... and impact your ROI.

You'll save money and maximize your results if you can manage to avoid these flubs... Read More

I wrote an article on the differences between b2b and b2c in content marketing, as well as their similarities.

I hope you will find it interesting. Read More

For accountants, solicitors, dentists, shops, hotels and other such local businesses, a healthy search ranking plays a huge part in determining current and future success.
But a few years back, SEO appeared so much more simple. For many businesses, ranking in Google was much easier than today... Read More