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Editing your content is a little like gardening. In business, as in gardening, we gather a lot of dead wood which we’re too busy or preoccupied to cut it away. Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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I'm often asked the following questions by clients and readers:

"How can I set myself apart from my competitiors?"

"How can I define myself in the market?"

"How can I reach out and bring in customers?"

My simple answer to all of these, and similar questions, is Relationship Building.

We aren't talking 'customer service' here, customer service is how average businesses deal with customers....we are talking about creating an environment where your customer sees you as their friend. Where you build a level of trust, credibility and respect, and your business becomes part of their worldview.

This is Relationship Building, and this is how exceptional businesses communicate with customers Read More

Discover 3 simple yet highly effective ways a small business can build an email subscriber list without a website Read More

Are you going online for business or personal purposes, in such a way that it ruins your business and personal life? If so, you might suffer from Internet addiction. Here are some interesting findings you need to ponder upon Read More

Advanced email marketing (email marketing 2.0) means tailoring the message to your prospect and not sending information to them they can't use or don't want Read More

1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

When raising capital for your next business venture, think about the shorter term early exit strategy as a possible approach. Ben Yoskovitz explains this strategy involving a lower initial capital investment and an exit by the founder in 3 to 5 as opposed to 7 to 10 years owning a considerably bigger piece of the company. Ben says early exits are more popular with angels and founders than with VCs, who prefer to invest larger amounts over a longer period. Still, Ben adds, the early exit venture offers the opportunity for a founding entrepreneur to get out early with what he calls "life changing money" and the chance for an angel investor to see a rapid and excellent return Read More

Marketing describes a variety of different actions and materials that a company uses to attract customers. Including logos, business cards, letterhead, brochures, websites etc.. tradeshows, networking, conferences, events & cold calling, call center activit Read More

It's been really difficult to find time to blog for the last few weeks, and I have a feeling it's going to get worse before it gets better. I'm taking a couple of evening classes that have turned out to be more time consuming than I expected, plus I've taken on a slightly larger role at work. Add in a little time for exercise (including the mountain bike I bought recently), and a very little time for relaxation, and I'm spent! I definitely enjoy blogging, especially when inspiration strikes, but lately it seems like I've been rushing through it so I can move on to the many other things I need to accomplish.. Read More