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Over the past few weeks I've been struck by the amount of arrogance that surrounds us. This arrogance, or - to use a tamer term - confidence, is in the mainstream and used by those with an element of success. Read More

If you have ever tried to get fit and healthy you will know that it is not always easy. There are many options to choose from and unless you learn how to exercise correctly you may just end up with only very sore muscles. I learnt simple lessons from getting fit that can be applied to small business marketing. Read More

Mari shares her initial impressions of the iPad, common mistakes people make with social media marketing, and Mari's 80/20 rule of social media strategy. Read More

There are many ways to find an IT service provider for your business. Most of those ways take a lot of time and searching. Gorilla-Force is a new way that is fast, free, and easy to use. The power behind Gorilla-Force is the search function and here is what it does. Read More

A list of 10 ways to avoid being a jerk on Facebook. A glimpse into Facebook etiquette and tips including ways to maximize the platform and not be spammy. Read More

I love working from home! I feel so lucky that I can have a life that includes working in my pajamas! But working from home can be a blessing and a curse. It takes an incredible work ethic to make yourself do your work when other things try to grab your attention. Read More

Internal communications are just as important, if not more so, as external communications. Why? Because a business owner can never fully exert a consistent and strong message externally if their internal communications are not foundationally sound (not to mention poor internal communications can make for a very difficult and 'soap-opera-esque' daily operation). Read More

A recent move initiated by Twitter brings a whole new meaning to the phrase “watch what you say online.” Recently, the Library of Congress signalled to us that the public tweets we have all been creating over the years are important and worthy of preservation. Yes, past tweets will now be viewable for internal library use, non-commercial research and may also be publicly displayed by the library Read More

You might not be able to measure your direct ROI, but you can feel these tangible benefits from any social media campaign. Read More

Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More