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We recently ran a test that improved our email enquiry conversion rate by 25%, but we decided not to make the change permanent because it came at too great a cost. Find out why here. Read More

Last week I spoke at PubCon South on the Analytics Strategy panel on the topic of social media. This is something I’m very passionate about and during my Read More

Have any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?” Read More

An interesting report, conducted by the Network Box, has revealed some interesting stats about our beloved Internet. It was concluded that more business traffic goes to Facebook than to any other Internet site. Analysis of 13 billion URLs used by businesses in the first quarter of 2010 show that 6.8% of all business Internet traffic goes to Facebook; an increase of 1% since the last quarter of 20 Read More

Is the biggest challenge for business staffing, or cash flow, or finding customers? Or is the biggest challenge for business not actually understanding what business they are in, in the first place? Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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Our recent business blogging "think-tank" was held, of all places, at a local bowling alley! Amidst the backdrop of rolling balls and flying pins, Guinness was on tap and the biz-blogging ideas were arising fast and furiously. All of the tips, advice and principles we discussed on the art of business blogging right here... Read More

Smarter, Faster, Cheaper: Non-Boring Fluff-Free Strategies To Market and Promote Your Business by David Siteman Garland will be out late-fall 2010. Read More

Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More

Great perspective on why the group responsible for employing over half of the private sector employees is going to drag its feet bringing their employee levels back to 2007 marks. Small and medium-sized businesses are using more technology and demanding more productivity to help avoid the pain of having to lay off their friends…AGAIN! Read More