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Mobile marketing is becoming a big buzzword in business and marketing. I am predicting that it might become bigger than social media? Possible? Yeah! But why should you care as an entrepreneur or small business owner? Read More

It's tempting to consider layoffs to preserve the bottom line during an economic downturn. But is it really worth risking lowered employee morale and the costs of re-hiring and re-training?... Read More

As growing businesses make do with smaller teams until the economy turns around, people are stretched for time. That means meetings tied to strategic communications must be especially productive. Here are five signs that a meeting could be a time waster, according to Robert Hosking, executive director of OfficeTeam. Read More

International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More

Fortunately, it's starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media “best practices” rather than obsessing over next week's new tool. Today's greatest small business opportunity awaits those who learn to skillfully blend the awareness creating, automating, Read More

So go to town, start spreading the news online, but be thoughtful as to your approach and angle. Make it unique to make it happen. Read More

Small business owners and self-employed professionals can increase marketing success by avoiding these business-sabotaging errors. Read More

CIT Group, Inc., arguably the largest bank and financier to small business and entrepreneurs, is headed for bankruptcy possibly leaving millions of small businesses, entrepreneurs and startups in the dark. Small firms hoping to leverage the bank for loans on everything from daily operations to expansion just got the rug pulled out from underneath. Read More

For years now we've heard, "Advertising doesn't work. No one cares what you have to say about your company." And now we're starting to hear the same thing about social media: It doesn't work. At least, that's what I'm hearing. Read More

Amid the endless pronouncements about social media often shortened to "social" these days by consultants trying to sound like they know what they are talking about is the reality that social media is not a solution, or a sure bet. Here's what social media can't do: Read More