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Personal credibility is something many people have a hard time trying to define. But it's pretty simple: it's all about respect, trust, and being believable. When trying to build your credibility, here are certain things you should try to avoid. Read More

Large or small, cutting edge or more traditional, your business will almost certainly benefit from some of the technology described in this report from Entrepreneur.com. Small business can benefit from the high tech revolution through inexpensive applications that can lead to big differences in how you do business. Read more... Read More

The time has come to plan your small business Website. But where do you start to make sure the content you want is in place and that the Website offers and does what you want it to. Beyond the technical design of your Website, what do you want it to say or to do for potential customers. Here is a place to start from Elaine Grant of Muddy Dog Media Read More

To state the obvious the more you know how your customers think, feel and behave the more successful you will be with your marketing. It takes out the guesswork. Like any relationship it takes time and commitment to gain a deep understanding of your customers. Here is a quick survey for you to take to see how much you do know. You may want to inclu Read More

How businesses can avoid wasting time on social media by setting social media objectives and the right social media marketing strategy. Read More

Last week I took some heat from several people in response to a press release put out about a SMB survey done through MerchantCircle. The release showed a large percentage of survey respondents adopting social media for marketing purposes. The release and the related post were clear that the survey population was ahead of the curve (”active” Merc Read More

Why not take advantage of marketing to one of the largest demographics-the baby boomers? Get insight into what makes this audience tick and what products and services they want... Read More

Going green with your small business has advantages, even more so in a tight economy. Learn how to use green business practices to sell your product or services while improving the environment... Read More

The USA is the great melting pot of people from many cultures — and it is that melting pot factor that helps drive the innovation taking place today. In my earlier post, Five Reasons Why America Is A Great Place to Run a Business, I listed one of the success factors as follows: Read More

A value proposition is a statement that promotes the benefits your business offers to customers. It's a succinct sentence that can be heard, repeated, and appreciated in a world cluttered with commercial messages. Here are four main reasons to write a value proposition as part of a brand-building strategy. Read More