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Older entrepreneurs are increasingly seeking second careers with franchises. This article from Reuters looks at the trend of older workers laid off or taking buyouts as a result of downsizing or mergers who, having difficulty finding work, strike out on their own as franchise owners. Many, says the article, have greater experience and resources th Read More

Some of the 18 top industries in which to start a business from Inc.com may include sectors that might not instantly come to mind. They might also be topics a perspective entrepreneur might not immediately consider when thinking of the best business to start. Follow the slide show for a closeup look at each and consider whether the talents or reso Read More

How to use Twitter for business is the #1 question I receive. Luckily I found a super presentation that walks you through how to use Twitter for your business, and gives you 20 simple examples of how you can incorporate Twitter into your marketing and promotion today! Read More

A brief 10-step approach to help business understand Twitter a little more and highlight the way in which it can support and enhance a customer relationship management strategy - at very little cost. Read More

interesting dilemma partners may find themselves in. Read More

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories. There are hundreds of tools out there, but here are some of the more popular and effective ones that can be put to work for you. Read More

In everything we do in life or business, some activities are interesting and we enthusiastically take on the activity. Other activities we know we should do or complete but we either procrastinate or ignore them until we absolutely have to. For many small business owners developing a marketing plan falls into the second category. There are many re Read More

In challenging economic times it's best to play it close to the vest. You can become your own boss on a budget by using your talent and creativity to bootstrap your business right to the top. This up-to-date list will inspire and enlighten... Read More

Considering a change? Want to start your own business? Check out this loaded list of the best home based businesses to pursue in this rough economy so you can start working towards your goal today... Read More

Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that's garnered by customers spreading the good word to prospects is worth its weight in gold. Here are five way to get your customers talking about you and your organization. Read More