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Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do? One solution is "goodwill messaging." Simply put, goodwil Read More

My background is primarily in software development and like most modern forms of work it's very much a project-driven field. Software developers are notorious for always delivering their projects late and over budget. Why? Because project managers don't fully scope out all of the tasks that must be done, and then they assign arbitrary times to t Read More

If your sales success isn't where it ought to be, you may be operating under the weight of one or more persistent (and pernicious) myths about selling. Here they are: Read More

Get your folk to come to work in their underwear? That would work in the United States (NOT). Read More

When funds are limited, should you try to do your own PR? Consider the pros and cons. Read More

In this article I'd like to talk about your overall strategy you should have to gain repeat visitors to your site. It's one thing to get them there, but if you lose them — your efforts may have been worked hard on, but the long term results are minimal at best. Read More

"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi. How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what Read More

More women are on social networks and on average have slightly more “friends” than do men, even though men tend to be more focused on acquiring “friends” than building relationships with them, according to a Rapleaf study of 30.74 million social networkers. Rapleaf examined the number of friends that men and women have on Bebo, Facebook, Frien Read More

Ubuntu's deep software catalog, focus on usability and active community combine with long-term support to put desktop Linux's best face forward. Read More

SocialMedia Networks says they're the first ad network to focus 100 percent on social media. They have over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications and they're appearing on Facebook, Bebo and MySpace. I asked SocialMedia's CEO Seth Goldstein a Read More