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Instead, start understanding that most good plans to success are not the winning lottery ticket. You must always set a goal and continuously measure it with reliable statistics and logical data for comparisons, monitoring its progress, and taking corrective actions to get back on track. Achievement is like building a home. It must be pre-plann Read More

Shoppers are discovering an upside to the down economy. They are getting price breaks by reviving an age-old retail strategy: haggling. Read More

Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo Read More

The Organizational Character Index (OCI) allows you to apply Myers Briggs theory to your organization. It's presented here in electronic form. Read More

"After years of telling advertisers that the way they place ads is totally wrong, Google is finally coming around to accommodate Madison Avenue on its own terms. By perfecting paid-search and contextual ads, Google has done a lot to reinvent advertising. But old habits die hard, and advertisers still like to target ads based on good old demograph Read More

For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

As promised, we took 100 submissions and turned them into a downloadable PDF document.

It's 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.

It's all been packaged up tidily into a document for you to save, give to clients, print, post on your web Read More

Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi Read More

I'll let you be the judge, but I thought the advice from this so-called sales expert was awful. It's so old school. His own example started putting me to sleep. I can't believe he has Fortune 500 companies for clients. What do you think? Read More

Small tweaks to your website can have a big impact on sales. Find out what acquisition tactics circulation and marketing professionals were swapping at the Direct Marketing Association's Circulation Day. The conference provided a peek at trends publishers are using to generate revenue. Read More