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The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary. Read More

RSS is an invaluable tool for any online business whether you are the reader or the publisher. Try being both to get the most out of the technology. Read More

Marketing visionary Seth Godin said, “The best SEO (search engine optimization) means good content.” A SEO content strategy results in more than search engine positions. Savvy SEO copywriting seamlessly blends direct-response copywriting with smart SEO techniques, encouraging conversions and sales.

Leverage the power of SEO content by implemen Read More

When you think of a hook, it is to grab the client's attention long enough for the sales process to begin between the buyer and seller.
Even when you have the most wanted product around, if you do not inform customers where to buy it (the hook in this example), you will see very little quantity sold. Read More

Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.

Advertising inserts are still influential when it comes to making purchasing dec Read More

Online job boards and newspaper classifieds suffered declines in advertising for help, making it essential that small businesses find new ways to reach the people they want to recruit. Read More

There are many efficient SEO techniques to optimize your business's Web site, and then there are nefarious methods, which not only ruin your reputation and get your site banned from Google but also have legal ramifications. Read More

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Their bankruptcies were expected. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell th Read More

I liked the comparison between large and small online businesses in that the smaller business can be nimbler and potentially deliver better service without it costing much more if anything. Read More

The mortgage credit crunch has spilled over into business lending as local banks are less risk-inclined than they used to be and credit is harder to come by for businesses, U.S. Small Business Administration officials said. The number of SBA-backed loans from banks has trended down as banks toughen their standards and small businesses are more cau Read More